Buqoo was a Chicago-based startup designed to help people explore local bars and restaurants and enhance their social life. The site featured an innovative approach to planning social events that grew out of the user research. My deliverables included personas and full conceptual and detailed designs, as well as the visual interface design. All the back-end development was done with Ruby on Rails by the guys over at E-accent. The rather nice visual identity work was done by Henning von Vogelsang. Sadly the Buqoo venture folded in 2009 due to lack of funding.